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Increasing your PageRank, part III: links pages, rel="nofollow" tags, Google's algorithm changes, and Recommendations!

May 14, 2007

This is the final article in our series of three on optimizing your site for search engines, especially with respect to Google PageRank.

We describe how your links page - and outgoing links on this typically high-ranking page - affects the PageRank of your own site. Why you should still have this page, and offer the external links. How you should structure links pages.

We discuss when and how rel="nofollow" tags should be used. What changes Google might have made 'under the hood' to the PageRank algorithms.

Finally, summarize in the form of a series of 24 recommendations as to how best to optimize your site structure, for Google as well as the other search engines. [ Read more ... ]

Increasing your PageRank, part II: inbound, outgoing, and reciprocal links

April 15, 2007

This article is second in a series of three on Search Engine Optimization, and more specifically on legitimately optimizing your web site for Google PageRank.

We discuss targeting incoming links, i.e. to what page do you first direct search engines and web directories, and what page do you suggest for reciprocal link exchanges? How to reference pages called with multiple parameters? Best web design practice: one URL for each unique page.

Outgoing links are good. Sites with outbound links are more popular with viewers. They have more credibility; they get return visitors. Review pages that reference but do not link frustate your visitors, and make them more likely to click away and not come back. But the downside - outgoing links divert PageRank to other sites; they dilute your own ranking. What do you do?

Finally, we explore reciprocal links. Often, reciprocal links are a good thing: if the other site's PageRank contribution to your site's higher than what you give away. If you gain as much PageRank as you give away, but gain traffic. If you give away more PageRank than you get back, but you gain significant traffic.

These are simplifications, of course. For specifics, read the full article.

Google PageRank demystified: Practical tips to increasing your page's PageRank

March 29, 2007

In this, the first article of three, we describe Google's PageRank, what it is, how it works, and why you should care ...

(In short, Google PageRank is the score Google assigns to each or your web site's pages, which in turn determines how likely Google is to return your site when someone searches for content featured on a given page.)

PageRank is Google-specific, but techniques used to legitimately optimize your PageRank are relevant to other search engines as well: they all use algorithms to determine which sites on the Web are most important, and which pages are the most important on a given site. Making your site search-engine friendly, building it so you focus a search engine's weighting-of-importance where it should - this is Search Engine Optimization, or SEO.

We show you how to logically implement your site, to provide best value for your visitors, and to optimize its PageRank. We do not cover SEO techniques intended to artificially inflate a site's PageRank - most major search engines now look for these practices and will blacklist or down-rank sites that use them. We will warn you if a coding practice is considered inappropriate.

There are other articles on Google's PageRank, full of complex math and complicated modelling; we link to some of them. In this article, we explain the basic PageRank formula and demonstrate how incoming and outgoing links affect a page's rating. We describe how PageRank is affected by multiple-page sites and internal links, and also explain the logarithmic down-ranking of PageRank. [ And more ... ]

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